Week in Review: Launch Week

Weekly Newsletter by our CEO, Ricky Du Plessis

Hey everyone,

We launched…

Tuesday, December 2nd at noon GMT, BioSymm Technologies’ crowdfunding campaign went live. After months of building, testing, refining, and second-guessing, we finally put our stake in the ground and asked the world to back what we’re creating.

I’d be lying if I said it wasn’t terrifying.

The Week Before Launch

The previous week was a masterclass in controlled chaos. We had content to create for five different platforms (LinkedIn, Facebook, Instagram, TikTok, Substack). We had personalized messages to craft for our professional networks and we had our waitlist to activate.

But here’s what made it harder: we weren’t launching a product - we were launching a call to arms to back an idea that challenges the entire health and wellness industry.

Most apps give you information (meal plans, workout schedules, tracking tools, etc.) They assume that if you just knew what to do, you’d do it.

We’re saying that’s bullshit…

You already know what to do. The problem isn’t information - it’s execution. It’s the gap between knowing you should go to bed earlier and actually being in bed, ready to sleep by 10pm. It’s knowing processed food wrecks your energy and yet still grabbing the convenient UPF option when you’re stressed and under pressure.

That gap - the execution gap - is a psychological problem, not an information problem, and it requires psychological intelligence to solve!

Going Live

When we went live on Tuesday at midday, I didn’t feel relief - I felt exposed.

Because here’s the thing about putting your ideas into the world: you can’t control how they land. You can craft what you believe is the perfect message, choose the right words, time it perfectly... and then reality does whatever reality does.

Some platforms caught fire, while others stayed quiet. A few people got it immediately, but others needed more context.

And throughout it all, I kept coming back to the same thought: this is exactly what we’re building BioSymm to navigate.

My Own Execution Gap

While the campaign was launching, my body was teaching me lessons about adaptive intelligence - You see, two weeks back I received confirmation that my ACL reconstruction surgery is now booked for Friday January 16th (21 long years since the ACL was ruptured and removed), so I set about making my preparation plans…

I’d started the 8-week preparation window with a clear plan: alternate day fasting on Tuesdays and Thursdays, high-intensity training on Mondays, Wednesdays & Fridays. Get as close to 90kg before my ACL surgery in January (starting point was 100kg - I am not a small guy…). Stay disciplined - be structured - be consistent.

However, that first week was a lesson because Wednesday, my training quality was suffering. The Tuesday fast was wrecking my Wednesday performance and in turn Thursday’s fast also killed Friday’s session… Now, I am already in very decent shape and health, so this is about fine tuning rather than being a complete overhaul…

I had a choice: stick to the plan because discipline matters, or adapt because intelligence matters more.

I adapted. Switched to OMAD in the evenings while keeping fasted training. Maintained the beneficial long periods of being fasted, but supported my performance & recovery with high quality nutrition at the end of each day. The evidence this week were undeniable - Better data, better performance, better results!

Another adjustment was choosing not to chasing an arbitrary number (90kg) and rather focus on improving my actual body composition (Losing fat, gaining lean mass, getting stronger) The scale will lie to you - when your diet is on point, you are training hard and recovering properly - you will be losing excess fat while simultaneously gaining muscle… You cannot rely on the scale - a better judge would be how your clothes are fitting (loser where you want it and tighter where it counts!).

So I dropped the weight target entirely - I will simply focus on what actually matters: training consistency, performance markers and recovery quality.

The metrics that matter are:

• Function ⬆️

• Mobility ⬆️

• Strength ⬆️

• Inflammation ⬇️

• Fatigue ⬇️

The Pattern

And here’s what hit me Thursday as I was reviewing responses to the campaign and looking at my training data:

These are the same challenge.

The crowdfunding campaign required adaptive intelligence - reading signals, adjusting messaging, meeting people where they are rather than where I wished they were.

My training protocol required adaptive intelligence - reading biofeedback and course-correcting before things broke down.

This is the execution gap in action, and this is what BioSymm Technologies solves.

We’re not building another app that hands you a rigid plan and wishes you luck. We’re building AI coaching with the psychological intelligence to help you adapt in real time - to recognize signals early, make intelligent pivots, and navigate the messy reality of behaviour change.

Because here’s what years of personal trial-and-error taught me: execution isn’t about having the perfect plan. It’s about having the intelligence to adapt when reality inevitably diverges from theory.

Most people spend years learning this through repeated failure. We’re compressing that learning curve into real-time coaching that meets you where you are and helps you navigate toward where you want to be.

What We’re Building

Right now, the campaign offers three ways to get involved:

• Beta Insider (£25) gets you early access to test the platform and shape its development.

• Health Pioneer (£100) adds exclusive masterclasses and direct access to our founding team.

• Founding Member (£500) gives you lifetime benefits and a seat at the table as we build this.

But honestly? The tier doesn’t matter as much as the principle.

We’re building something that challenges the status quo. Something that says the health crisis isn’t an information problem - it’s an execution problem and we have the solution for it. Something that uses AI not to replace human intelligence but to enhance it with psychological insight.

If that resonates - if you’ve ever felt the frustration of knowing exactly what to do and still not doing it. consistently - we’d love your backing.

The Week Ahead

The campaign has just started, we’re on day 4 of 45 and the conversations are just beginning. Some will back immediately, others will need more context. Some will get it intuitively, others will need to see more proof.

All of that is part of the process.

And I’ll be here, documenting it honestly - the wins, the lessons, the adaptive pivots. Because the only way to build something that helps people navigate behaviour change is to be willing to navigate it ourselves, publicly and imperfectly.

This is what adaptive intelligence looks like in practice.

Let’s close the execution gap together.

— Ricky

Back the BioSymm Campaign → https://www.indiegogo.com/projects/biosymm-technologies/biosymm